Úlfar Steindórsson was born in 1956 and is the CEO of Toyota in Iceland. He was the CEO of Primex ehf in Siglufjordur from 2002-2004, and the CEO of the New Business Venture Fund from 1999-2002. Úlfar has held various board positions in the Icelandic business environment in the past years. Úlfar holds a Cand.Oecon from the University of Iceland and a MBA from Virgina Commonwealth University. He joined the Board on 15 September 2010.
Ómar Benediktsson is the CEO of Farice ehf. He is a Board Member of Landsnet hf. and Húsafell Resort ehf. Ómar has held various positions in the tourist and aviation industry in the past 30 years, among others at Island Tours, Islandsflug, Air Atlanta and SmartLynx airlines as well as being a Board Member on various boards in the industry. Ómar has a Cand.Oecon degree from the University of Iceland
Ásthildur M. Otharsdottir was born in 1968 and is an independent consultant with extensive prior business experience. She was a Director of Treasury and Corporate Development at Össur hf. from 2006 to 2010, and a Senior Account Manager at Kaupthing Bank hf. from 2004-2006, as well as being business consultant in the United States and Denmark from 1996-2004. She is a member of the Board of Directors of Marel hf., Marorka ehf., and Lagerinn Dutch Holding BV. Ásthildur graduated with an MBA degree from the Rotterdam School of Management (Erasmus University) in 1996 and a Cand.Oecon degree from the University of Iceland in 1992. She joined the Board on 23 March 2012.
Katrin Olga Johannesdóttir was born in 1962 and is the former Chief Strategy Officer of Skipti hf and the current Chairman of Já upplýsingaveitur hf. Previously she was a VP for sales and marketing and VP for residential markets at Síminn. Prior to that she held a position as the managing director of Navision Iceland and was a management consultant at VSO. Katrin Olga currently serves on the board of directors of Ölgerdin hf. and Njála ehf., having previously served on the boards of the Central Bank of Iceland, Sirius IT and SkjáMiðlar. She was elected Chairman of the Iceland Chamber of Commerce in February 2016. She holds a Cand.Oecon degree, from the University of Iceland and a MSc in Business Economics from Odense University. She joined the Board on 6 August 2009.
Georg Lúðviksson is co-founder and CEO of Meniga and was co-founder and VP of Product Management at Updown.com. Georg was the VP for Sales at Men and Mice from 2004-2006 and Co-founder and VP of Engineering and Services at Dimon Software Inc. Georg has as C.Sc. degree in Electrical and Computer Engineering from University of Iceland and a MBA degree from Harvard Business School.