Employees

Employees

Icelandair Group’s employees have played a major part in the Company’s growth in recent years, with their broad range of skills and knowledge, as required by the diverse nature of the operations. Their flexibility and dedication have been instrumental in dealing with a constantly evolving business environment.

Icelandair Group has grown rapidly in recent years, adding many destinations, carrying many more passengers, adding a number of hotel rooms, and generally growing across all segments. The growth has led to a hefty increase in the number of employees.

We always try to integrate new employees quickly into the Company’s corporate culture. This fosters the team spirit needed to link employees throughout the the Company’s different corporate units. We make every effort to bring all our employees from all companies within the Group, in Iceland and abroad, into our family. Our team spirit has helped us manage the strain caused by our rapid growth and by the various natural disasters that have disrupted our services.

Our employees have proved their mettle, displaying their commitment and resilience, energy and flexibility. They have been a major reason for the Company’s success.

Employees, full time equivalents (FTEs)201620152014201320122011201020092008
Icelandair 1,924 1,678  1,529  1,387 1,236 1,179 981  1,028  1,179 
IGS 695 571  544  469 425 386 354  343  435 
Icelandair Cargo 58 51  49  49 47 44 37  49  57 
Loftleidir 10 11  11  11 11 11 11  10 
Air Iceland 224 215  221  230 224 224 225  231  269 
Icelandair Hotels 646 568  495  468 384 313 234  218  247 
Iceland Travel 176 135  115  95 64 95 76  64  63 
Feria (Vita) 23 21 18 19 21 -
Fjávakur - Icelandair Shared Services 128 120 115 109 107 95 105  95  97 
Parent Company 16 14 12 13 13 13 14  15  15 
Icelandair Group total 3,900 3,384 3,109 2,850 2,532 2,350 2,028  2,053  2,370 

 

Recruitment

As one of Iceland’s largest private employers, and with its long and well-known history, Icelandair Group has always been viewed as an attractive place to work. We have always been able to recruit well-qualified personnel from a large local pool of talented and dedicated individuals who are eager to join the Company. Once we have acquired top talent, we try to provide the training and development needed to promote our employees to their full potential. Our recruitment process is designed to select the people who are best suited for each specific type of job, not only based on professional qualifications, but also based on how we think they will fit into our corporate culture. Recruiting internally from our own ranks also ensures greater engagement and commitment from our employees. As the Company grows we are able to offer an ever wider range of jobs for highly trained professionals at competitive salaries in an international working environment.

Every year, during the high tourist season in Iceland, about a 1,200 extra employees join the Company, many of them students. Many return to work for us year after year and a good number join us later as full-time employees. We also use the opportunity to spot talent for later reference. By the time these part-time workers eventually come to work for us full-time they have already acquired knowledge of the Company and our corporate culture.

Professional development

At Icelandair Group, we take the professional development of our employees very seriously. We believe that training and experience make a vital contribution to our employees’ capacity in addition to innate talent and formal qualifications. We want to employ people who find satisfaction in adding to their knowledge, developing their skills and then putting these skills and knowledge to meaningful use in their work. We provide our employees with a variety of training opportunities and courses that suit their needs, because we want to make the best use of their talents. We try to provide as much opportunity as possible within the Company, as evidenced by our new training centre in Hafnarfjörður, where we have set up a sophisticated flight simulator, which brings important training in-house, making it more flexible, more efficient and more cost-effective. Needless to say, we also place particular emphasis on training our staff to maintain rigorous safety and security standards.

Communication

We believe that Icelandair Group is best served by keeping employees well informed of Company affairs. With our operations so diverse and dispersed over so many countries, we think it’s essential to maintain engagement and foster teamspirit among our employees by keeping them apprised of what is going on throughout the Company. We share this information through newsletters and employee meetings, as well as the Company intranet, MyWork. MyWork serves as a repository of the accumulated knowledge and experience of our employees, where it can be easily accessed at any time. Through MyWork, information is channelled to those who need it, when they need it, thereby improving efficiency and saving both time and money. MyWork is continually being enhanced and improved, and new information is constantly being added. We are also in favour of direct contact, holding regular meetings with employees where they can discuss their ideas and concerns directly with top management, including the CEO. Through these exchanges we are able to build trust between employees and management, which in turn is the basis for achieving optimum results. All of this leads to greater job satisfaction and serves to keep our employees committed and maintain a team spirit within the Company.

Human resources strategy

Icelandair Group seeks to attract talented and qualified personnel who can help the Company meet the challenges of the future while at the same time fitting into the existing corporate culture. We provide access for our employees to further development and training so that we can always select the best person for every job. We make every effort to improve the well-being of our employees, maintaining an attractive, yet challenging and demanding workplace, and enabling them to flourish and achieve their highest potential. Our HR strategy emphasises equality and non-discrimination and embraces diversity. We also train our employees in observing safety and security standards and we have in place detailed action plans designed to achieve our goals. We make sure that our employees are given equal opportunities to further their careers. Above all, we endeavour to make sure that all our employees feel they are part of a team. We regularly carry out work audit surveys among Icelandair Group employees, where we try to measure various indicators of how well our HR strategy is working. We regularly score high in job satisfaction and employee engagement, and in the latest survey, conducted this autumn, these factors showed higher scores than ever before.

Corporate culture

Icelandair Group’s corporate culture is characterised by a strong team spirit, originally fostered in our base in Iceland. Although the Company is a prominent player in Iceland, it is still small compared to its international competitors and relies heavily on the quality of its employees for its success. Flexibility, efficiency, responsiveness, drive and initiative count as our strengths. Throughout our long history we have served as the main gateway for travellers to Iceland as well as the first choice for Icelanders travelling to the rest of the world. This is a fundamental service, which we still provide and which needs to be carried out as seamlessly as possible. To do this we must retain our awareness that every employee is important and every customer valuable. This knowledge underpins our corporate culture and informs our experience as we continue to grow.