Aims to be the preferred airline to and from Iceland and an attractive choice for North Atlantic travel, committed to providing safe and efficient air travel and unique services.http://www.icelandair.com
Icelandair has built up an international route network with Iceland, a sparsely populated island in the North Atlantic, as a hub. Instead of viewing the country’s isolation as an obstacle, the company has transformed its geographical location into a business opportunity.
Three different markets served
Icelandair's route network serves three different and independent passenger markets; the Icelandic domestic market, i.e. the FROM market, the tourist market with Iceland as a destination, i.e. the TO-market, and the international market between Europe and North America, i.e. the VIA market. Serving these three markets enables the Company to offer a higher flight frequency and a greater variety of destinations than the markets to and from Iceland alone would allow. Of the three markets, the VIA market is the largest and has been the main driving force of the growth of Icelandair's route network in recent years.
Two connection banks
Icelandair's route network is based on two connection banks in Iceland The main bank features departures from Keflavik International Airport to Europe in the morning and to North America in the afternoon. In recent years the Company has been developing a second connection bank based on departures from Keflavik International Airport to North America just before noon and to Europe around midnight; the focus in 2016 will be on developing this connection bank further.
Increased connectivity in a growing network
In 2016 the Route Network will connect 27 European cities with 16 North American cities through the hub in Iceland during the high season. The 43 destinations offer Icelandair customers 427 connection options, which corresponds to a cennectivity multiple of 9.9 times the number of destinations.
Marketing in all key markets
International marketing and sales activities are organised through Icelandair's offices in its key markes: North America, Scandinavia, Continental Europe, the United Kingdom and Iceland, the las being the location of the company's headquarters. In addition, the company has sales agents in large markets outside the core network, such as Asia. Expensive efforts are being made to promote Iceland as a tourist destination and to brand Icelandair as a stimulating and uniquely Icelandic travel experience.
Icelandair an Icelandic carrier
Icelandair operates under an Air Operators Certificate issued by the Icelandic Civil Aviation Authority and is as such considered EASA compliant. Icelandair is an Icelandic carrier and has route rights in accordance with this status. Icelandair Technical Services provides maintenance and technical services for the Icelandair fleet, with the majority of the work performed at the Service Centre at Keflavik International Airport.
Birkir Hólm Guðnason is the CEO of Icelandair.