Icelandair Group focuses on the international airline and tourism sectors with Iceland as a cornerstone of an international route network. The Group consists of nine subsidiaries that are inter-related and support each other, both through revenue generation and in cost-sharing.
Icelandair is the largest subsidiary and the main drive in the Group´s operations The outcome of it´s operations is the largest determinant factor of the Group´s results.
The airline industry tends to experience seasonal variations in demand, where utilisation is high during the summer months and low over the winter months. Icelandair Group has highlighted the importance of reducing seasonality. This includes actively expanding the shoulder season into both spring and autumn and to put extra focus on winter tourism in Iceland.
The Company believes that one of its principal strengths lies in its employees. Its operations require a wide raqnge of knowledge and specialised personnel within aviation technology, international marketing, finance and management. The average full time positions in 2012 were 2,532.