Board of Directors

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  • Board of Directors
Úlfar Steindórsson

Úlfar Steindórsson

Chairman

Úlfar Steindórsson was born in 1956 and is the CEO of Toyota in Iceland. He was the CEO of Primex ehf in Siglufjordur from 2002-2004, and the CEO of the New Business Venture Fund from 1999-2002. Úlfar has held various board positions in the Icelandic business environment in the past years. Úlfar holds a Cand.Oecon from the University of Iceland and a MBA from Virgina Commonwealth University. He joined the Board on 15 September 2010.

Ómar Benediktsson

Ómar Benediktsson

Deputy Chairman

Ómar Benediktsson is the CEO of Farice ehf. He is a Board Member of Landsnet hf. and Húsafell Resort ehf. Ómar has held various positions in the tourist and aviation industry in the past 30 years, among others at Island Tours, Islandsflug, Air Atlanta and SmartLynx airlines as well as being a Board Member on various boards in the industry. Ómar has a Cand.Oecon degree from the University of Iceland

Guðmundur Hafsteinsson

Guðmundur Hafsteinsson

Board Member

Guðmundur leads product development for Google Assistant at Google. He joined Google in 2014 subsequent to the Merger of Google and Emu, a chat based virtual assistant start-up he founded in 2012. Prior to the founding of Emu, he was VP Product at Siri, and stayed on after the acquisition by Apple through the launch of Siri on iPhone 4S. Prior to Siri/Apple, Guðmundur was a Senior Product Manager at Google, where he managed the initial launches of Google Maps for mobiles and Google Voice Search. Guðmundur holds an MBA degree from MIT and a B.Sc. degree in Electrical and Computer Engineering from the University of Iceland.

Heiðrún Jónsdóttir

Heiðrún Jónsdóttir

Board Member

Heiðrún Jónsdóttir is an attorney. Heiðrún is a member of the Board of Directors at Íslandsbanki and the Vice Chairman of the Icelandic Bar Association. Heiðrún is the former chairman of the Board of Directors at Gildi Pension Fund, Norðlenska and Íslensk Verðbréf. She is a former member of the board of Síminn hf. and Ístak. Heiðrún was the public relations officer of Landssíminn hf from 2001-2003, Managing Director and Partner at Lex Legal Services from 2003-2005. From 2006 until 2012 she was the Vice President of legal affairs and public relations at Hf. Eimskipafélag Íslands. Heiðrún has a law degree from the University of Iceland, is a District Court Attorney and has finished an Advanced Management Program from IESE Business School in Barcelona.

Svafa Grönfeldt

Svafa Grönfeldt

Board Member

Svafa Grönfeldt is a founding member of MIT’s innovation accelerator DesignX, and a co-founder of the MET fund, a Cambridge based seed investment fund. Svafa is a member of the Board of Directors at Össur since 2008. Previous positions include Chief Organizational Development Officer of Alvogen, President of Reykjavik University and Deputy to the CEO of Actavis Group. Svafa holds a PhD in Industrial Relations from London School of Economics.