Board of Directors

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  • Board of Directors
Úlfar Steindórsson

Úlfar Steindórsson

Chairman

Úlfar Steindórsson was born in 1956 and is the CEO of Toyota in Iceland. He was the CEO of Primex ehf in Siglufjordur from 2002-2004, and the CEO of the New Business Venture Fund from 1999-2002. Úlfar has held various board positions in the Icelandic business environment in the past years. Úlfar holds a Cand.Oecon from the University of Iceland and a MBA from Virgina Commonwealth University. He joined the Board on 15 September 2010.

Ómar Benediktsson

Ómar Benediktsson

Deputy Chairman

Ómar Benediktsson is the CEO of Farice ehf. He is a Board Member of Landsnet hf. and Húsafell Resort ehf. Ómar has held various positions in the tourist and aviation industry in the past 30 years, among others at Island Tours, Islandsflug, Air Atlanta and SmartLynx airlines as well as being a Board Member on various boards in the industry. Ómar has a Cand.Oecon degree from the University of Iceland

Ásthildur Margrét Otharsdóttir

Ásthildur Margrét Otharsdóttir

Board Member

Ásthildur Otharsdóttir was born in 1968 and is an independent consultant and board member. She is the Chairman of the Board of Directors of Marel hf. and Frumtak Ventures and a member of the board of the University of Iceland and the Court of Arbitration at the Icelandic Chamber of Commerce. She has prior business experience as the Global Director of Corporate Development at Össur hf., from 2006 to 2010, Senior Account Manager at Kaupthing Bank from 2004 to 2006, and Consultant at Accenture from 1996 to 2000. Ásthildur has an MBA degree from the Rotterdam School of Management, Erasmus University and a Cand Oecon degree from the University of Iceland. She joined the Board on 23 March 2012.

Guðmundur Hafsteinsson

Guðmundur Hafsteinsson

Board Member

Guðmundur leads product development for Google Assistant at Google. He joined Google in 2014 subsequent to the Merger of Google and Emu, a chat based virtual assistant start-up he founded in 2012. Prior to the founding of Emu, he was VP Product at Siri, and stayed on after the acquisition by Apple through the launch of Siri on iPhone 4S. Prior to Siri/Apple, Guðmundur was a Senior Product Manager at Google, where he managed the initial launches of Google Maps for mobiles and Google Voice Search. Guðmundur holds an MBA degree from MIT and a B.Sc. degree in Electrical and Computer Engineering from the University of Iceland.

Heiðrún Jónsdóttir

Heiðrún Jónsdóttir

Board Member

Heiðrún Jónsdóttir is an attorney at Fjeldsted and Blöndal Legal Services. Heiðrún is a member of the Board of Directors at Íslandsbanki and Olíuverslun Íslands. Heiðrún is the former chairman of the Board of Directors at Gildi Pension Fund, Norðlenska and Íslensk Verðbréf. She is a former member of the board of Síminn hf. and Ístak. Heiðrún was the public relations officer of Landssíminn hf from 2001-2003, Managing Director and Partner at Lex Legal Services from 2003-2005. From 2006 until 2012 she was the Vice President of legal affairs and public relations at Hf. Eimskipafélag Íslands. Heiðrún has a law degree from the University of Iceland, is a District Court Attorney and has finished an Advanced Management Program from IESE Business School in Barcelona.